In order to keep our sales numbers high, we began (what is called in the industry) as a slow drip rollout in Florida with regards to promoting Mr. Arquette's novel “The Ninth Circus Court”.
A slow drip means that we are only having our promotion company email about 100 Florida Attorneys a day and offering a free download of the book. This is meaningful from a sales standpoint, because you don’t saturate the entire Florida market all at once. It’s not like everyone got it and they're over it. The slow drip keeps more and more attorneys Florida attorneys and their friends discovering Mr. Arquette’s book over time and therefore it consistently causes a spike in interest and social networking. This rollout could last for years and keep Arquette’s novel continually on the front burner.
Unlike this slow drip, PBIAB has moved forward to a full-blown promotional mega-email blast to California attorneys. California is a big state and we hope to have our promotion company manage 10,000 emails a day. The combination of these sales tactics should push the “Ninth Circus Court” up to the top 10 best seller list on Amazon and maybe even make the New York Times Best Seller list.
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